Announced in late 2019, Nike’s “Move to Zero” campaign has been the brand’s response to current environmental challenges. One of the campaign’s five key initiatives included diverting more than 1 billion plastic bottles per year from landfills to manufacture yarns for new jerseys and uppers for Flyknit shoes.
The women’s Air Force 1 Crater Flyknit is a physical manifestation of this initiative and other eco-conscious measures. The pair consists of recycled Flyknit in a cool-toned mix of pink and purple applied to the uppers and tongue. White suede used on the eyestays, side Swoosh, and heel add stark contrast. Nike’s Crafter Foam, another sustainable material innovation, creates a speckled effect on the midsole. The teal color-blocking on the outsole and Move to Zero logo printed on the Volt insoles are the final touches that solidify the model’s alignment with the sustainability campaign.
